A €3B French market. 61% adult penetration. $800M+ exits in the US. And a 5-year clean beauty platform ready to launch.
Supplements are daily-use consumables. A 30-day supply means 6–12 reorders per year — not 1–2 like skincare, not 0.2 like makeup. This creates a subscription flywheel no other beauty category can match:
Nutrafol proved it: 80% of DTC revenue from repeat. 63% ordered 4+ times. Unilever acquired at $800M — and the brand doubled revenue since.
+5.7% in 2024, crossed €3B in 2025. Doubled in 10 years. 77% consume multiple times/year — up 12pt since 2021. Consumer: 80% want natural, 67% French-made, 53% organic. Collagen doubled in pharmacy. Gummies +40%. Online +25%.
The gap: pharma brands dominate but have no beauty credibility. DTC beauty brands haven't leapt. Nutripure proved the DNVB model works — but for sport/health. Nobody has done it for beauty.
Classic brands repair skin from the outside. Eclo regenerates the terrain — cellular energy, inflammatory balance, hormonal/nervous terrain. 8 months of formulation. H2 2026 launch range:
French organic beauty — B Corp, Cosmos Organic, 100% natural, zero plastic. 5 years of building. ★ 4.81/5 across 2,308 reviews. ELLE, Vogue, Marie Claire.
Blended recurring revenue grew from €8K/quarter (Q1 2023) to €80K/quarter (Q1 2026). 51.5% of total revenue is now recurring, up from 15% in 2023. B2B is 86% recurring — wholesale has become a repeat-order machine.
Since August 2025, fully transitioned to high-repeat, high-margin SKUs. Payback within 3 months on every launch. No product has failed. Team: 6→4. Marine Archer, CEO (ex-Nutripure C-level).
We surveyed our customers:
Today, Eclo acquires a customer and waits 6–12 months before they might reorder. That limits how much we can spend on acquisition. Supplements invert this entirely.
The critical metric: the 2nd purchase happens within 60 days. Not 6 months. Not 12 months. 60 days. That single fact changes the entire growth model:
It's not just a product launch. It's the unlock that turns Eclo from a brand with 51% recurring revenue into a full acquisition machine — where every new customer pays back in 60 days and compounds from there.
| Category | Avg Price | Repeat/yr | Margin | 2Y Value |
|---|---|---|---|---|
| Colour makeup | €30 | 0.2× | ~65% | €8–20 |
| Skincare | €38 | 2× | ~75% | €114 |
| Supplements (SKU) | €25–45 | 6×+ | 75–82% | €226–442 |
| Protocol customer | €53–115/mo | 12× | 75–82% | €690+ |
Assumes ~30% drop-off between cures. Retained protocol customers generate full annual value. Industry: top-quartile 55%+ retention.
Our €306 uses 25% repeat at 3×/yr — conservative vs 40–55% retention and 6–12 orders/yr benchmarks.
The brand is built. Costs are under control. The highest-LTV products are ready to launch. We're looking for the right partners to fund inventory and take this to market.
